This resource list was developed to supplement the Center for Congregations workshop Millennials and Social Movements, led by author and researcher Derrick Feldmann. This workshop was March and November 2016. The Center’s mission is to strengthen Indiana congregations by helping them find and use the best resources to address their challenges and opportunities. For additional resources, contact the Center at 866-307-2381 or check out the Congregational Resource Guide at http://thecrg.org/.
“Pew Research on Millennials.” Pew Research. 2006-2016. Accessed 7/13/16. http://pewresearch.org/topics/millennials
Pew Research Center has reports and data on the Millennial generation, those born after 1980 and the first generation to come of age in the new millennium. Application: Pew provides congregations with data on Millennial political and social interests, as well as a profile of today’s Millennial demographics.
Saratovsky, K.D. and Feldmann, D. Cause for Change: The How and Why of Nonprofit Millennial Engagement. San Francisco, CA: Jossey-Bass, 2013.
Written by Millennials about Millennials, Cause for Change examines strategies for engaging Millennials as constituents, volunteers and donors, and focuses on how organizations can realign themselves to better respond to this group of 80 million strong. At the heart of this research-based guide is the Millennial Development Platform, an action-based rubric developed by the authors and included in each chapter to help organizations create the infrastructure for a long-term millennial engagement strategy. Application: Cause for Change provides congregations with an understanding of Millennial cause activation approaches that can be implemented to connect and involve this networked generation.
Tempel, E.R.; Seiler, T.L. and Burlingame, D.F. eds. Achieving Excellence in Fundraising: Essential Texts for Nonprofit and Public Leadership and Management. 4th ed. San Francisco, CA: Jossey-Bass, 2016.
Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability and credentialing, with contributions from noted experts in the field. Application: In the chapter on generations, congregations can utilize data to understand how Millennials and other generations compare in terms of philanthropic involvement.
“The Millennial Impact Project.” Achieve. 2009 – 2015. Accessed 7/13/16. http://www.themillennialimpact.com
The Millennial Impact Project is the most comprehensive and trusted study of the Millennial generation (born 1980-2000) and their involvement with causes. Since beginning the study in 2009, Achieve continues to lead the national research team in partnership with the Case Foundation. With more than 25,000 participants in its studies, The Millennial Impact Project has helped organizations, corporations and individuals everywhere understand the best approaches to cultivate interest and involvement with this generation. Application: The Millennial Impact Project provides congregations with data on how Millennials connect, involve and give with causes and social issues.