find and use resources
Strategic planning consistently ranks in the top challenges facing congregations. Like my garden, strategic planning requires some dedication. Beyond stirring the dirt and planting seeds, I revisit my garden and cultivate it to maturity – if I want to enjoy the delicious results of the harvest! Much the same could be said for planning. After planting the seeds of potential, for best results we sometimes need to revisit, ask questions, listen and make adjustments.
Strategist Russell Bredholt, Jr. recently used NASCAR as a thought provoking example for revisiting the plan when attendance and finances were down. In an effort to keep their strategy from growing stale or extinct and minimize downturns, NASCAR leadership established a way to gather and feed information back into their process.
Bredholt asks, “In a highly competitive marketplace, how does a company or non-profit find new households whose values are a close match with theirs – without a seven-figure NASCAR research budget to inform the process?”
Check out Bredholt's article at http://www.strategistblog.com/.